Download Rubber TechnologyBy Maurice Morton

Download Rubber TechnologyBy Maurice Morton

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Rubber TechnologyBy Maurice Morton

Download Rubber TechnologyBy Maurice Morton

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About ten years after the publication of the Second Edition (1973), it became apparent that it was time for an up-date of this book. This was especially true in this case, since the subject matter has traditionally dealt mainly with the structure, properties, and technology of the various elastomers used in industry, and these are bound to undergo significant changes over the period of a decade. In revising the contents of this volume, it was thought best to keep the orig­ inal format. Hence the first five chapters discuss the same general subject matter as before. The chapters dealing with natural rubber and the synthetic elastomers are up-dated, and an entirely new chapter has been added on the thermoplastic elastomers, which have, of course, grown tremendously in importance. Another innovation is the addition of a new chapter, "Miscellaneous Elastomers," to take care of "old" elastomers, e.g., polysulfides, which have decreased some­ what in importance, as well as to introduce some of the newly-developed syn­ thetic rubbers which have not yet reached high production levels. The editor wishes to express his sincere appreciation to all the contributors, without whose close cooperation this task would have been impossible. He would especially like to acknowledge the invaluable assistance of Dr. Howard Stephens in the planning of this book, and for his suggestion of suitable authors.

• Sales Rank: #2265934 in Books
• Published on: 1987-05-31
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 6.25" w x 1.50" l, .1 pounds
• Binding: Hardcover
• 650 pages

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Download Ebook Das Jesus-Testament: Roman (German Edition)By Kathleen McGowan

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Was ist das Jesus-Testament? Erfindung? Fromme Legende? Oder die lang unterdrückte Wahrheit?

Ein geheimnisvolles Manuskript in lateinischer Sprache weist eine Spur in die Vergangenheit. Es erzählt von der bemerkenswertesten Frau des Mittelalters: Mathilde von Tuszien, Gegnerin eines Kaisers, Gemahlin eines Papstes und Hüterin des wahren Evangeliums Jesu Christi, das man das Buch der Liebe nennt.

Maureen Pascal, Nachfahrin der biblischen Maria Magdalena, fühlt sich auf seltsame Weise mit Mathilde verbunden. Ihr bleibt nur wenig Zeit, die kryptischen Hinweise zu deuten. Denn es gibt noch andere, die nach dem Buch der Liebe suchen - um zu verhindern, dass seine Botschaft jemals ans Licht kommt...

• Sales Rank: #2976587 in eBooks
• Published on: 2012-04-07
• Released on: 2012-04-07
• Format: Kindle eBook

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PDF Download Marketing HospitalityBy Cathy H. C. Hsu, Tom Powers

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Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field-with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations.

Combining marketing theory with a strong practical emphasis on industry applications, Marketing Hospitality, Third Edition offers superior coverage of marketing as an integral part of operations, especially at the unit level. Beginning with an overview of hospitality marketing, products, and services, it guides readers through the basics of marketing research, segmentation, and targeting, as well as branding, distribution, location, pricing, and communication. A powerful feature of the book is its strong coverage of marketing planning and strategy, including clear step-by-step guidance on developing an effective marketing plan.

Easy to read and use, Marketing Hospitality, Third Edition offers a complete set of valuable pedagogical tools to facilitate learning and further study, from chapter-end summaries, reviews of key words and concepts, and Internet resources to discussion questions and references.

As marketing becomes increasingly important to the success of today's businesses, Marketing Hospitality, Third Edition gives future hospitality professionals an important career-building resource for virtually every area of the field.

• Amazon Sales Rank: #1669011 in Books
• Published on: 2001-06-29
• Original language: English
• Number of items: 1
• Dimensions: 9.59" h x 1.13" w x 7.80" l, 1.91 pounds
• Binding: Hardcover
• 384 pages

From the Back Cover Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field-with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations. Combining marketing theory with a strong practical emphasis on industry applications, Marketing Hospitality, Third Edition offers superior coverage of marketing as an integral part of operations, especially at the unit level. Beginning with an overview of hospitality marketing, products, and services, it guides readers through the basics of marketing research, segmentation, and targeting, as well as branding, distribution, location, pricing, and communication. A powerful feature of the book is its strong coverage of marketing planning and strategy, including clear step-by-step guidance on developing an effective marketing plan. Easy to read and use, Marketing Hospitality, Third Edition offers a complete set of valuable pedagogical tools to facilitate learning and further study, from chapter-end summaries, reviews of key words and concepts, and Internet resources to discussion questions and references. As marketing becomes increasingly important to the success of today's businesses, Marketing Hospitality, Third Edition gives future hospitality professionals an important career-building resource for virtually every area of the field.

About the Author CATHY H. C. HSU, is Associate Professor in the Department of Hotel, Restaurant, and Institution Management and Dietetics at Kansas State University in Manhattan, Kansas. TOM POWERS, widely recognized for his pioneering work in hospitality education, is Professor Emeritus at the School of Hotel and Food Administration at the University of Guelph in Ontario, Canada.

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